Case Study: Powering Up Online Presence - Vandesign Rebrands and Drives Growth for Schneider Electric | SE Solar

Vandesign Web Development Agency, a leader in digital marketing solutions based in Vancouver, BC, is proud to present the successful case study of Schneider Electric | SE Solar (hereafter SE Solar). Vandesign partnered with SE Solar to completely revamp their online presence, aiming to amplify brand recognition, educate potential customers, and ultimately drive qualified leads for their solar energy solutions.

Challenges:

• Limited Brand Identity: SE Solar, a division of the global giant Schneider Electric, lacked a distinct online brand identity within the solar energy sector. Their website presented a generic feel, failing to capture the innovative spirit of their offerings.
• Outdated Website & User Experience: The existing website suffered from outdated design principles and a cumbersome user interface. This hindered user engagement and made it difficult for potential customers to navigate product information and understand SE Solar's value proposition.
• Ineffective Content Strategy: The website content lacked depth and failed to address the specific needs and questions of their target audience. Additionally, poor SEO practices resulted in low search engine ranking and limited organic traffic.

Vandesign's Strategic Approach:

Understanding the need for a comprehensive digital transformation, Vandesign implemented a multi-faceted strategy encompassing rebranding, website design and development, and a results-oriented SEO strategy.

• Rebranding for Impact: Our creative team delved deep into SE Solar's brand essence, values, and target audience. We then developed a distinct brand identity that resonated with potential customers in the solar energy market. This included a modern logo design, a vibrant color palette, and a clear brand messaging framework that emphasized SE Solar's commitment to sustainability, innovation, and customer success.
• Building a User-Centric Website: We migrated SE Solar's website to a user-friendly WordPress platform, ensuring ease of navigation and scalability for future growth. The website design prioritized clean layout, high-quality visuals, and intuitive information architecture.
  • Homepage Hero: The homepage hero section prominently showcased the benefits of solar energy with captivating visuals and a clear call to action (CTA) to "Get a Free Quote."
  • Product Pages: Detailed product pages provided comprehensive information about SE Solar's offerings, including technical specifications, installation details, and customer testimonials.
  • Educational Content: Vandesign developed a robust content library addressing common questions about solar energy, financing options, and the environmental benefits. This content served both educational and SEO purposes.
  • Project Showcase: A dedicated project gallery showcased successful SE Solar installations across different sectors, serving as social proof and building trust with potential customers.
• SEO Strategy & Implementation: Vandesign's SEO experts conducted extensive keyword research to identify relevant search terms used by potential customers seeking solar energy solutions. This informed the content creation process and on-site optimization efforts.
  • On-Site Optimization: Vandesign optimized title tags, meta descriptions, header tags, and image alt text with targeted keywords, ensuring search engine crawlers understood the website's content and relevance.
  • Content Marketing: We developed a content marketing strategy that included informative blog posts, case studies, and white papers covering various topics related to solar energy and how SE Solar's solutions address customer needs. This fresh content provided valuable resources for website visitors and established SE Solar as a thought leader within the industry.
  • Link Building: Our link-building strategy focused on acquiring high-quality backlinks from reputable websites within the renewable energy space. This enhanced SE Solar's website authority in the eyes of search engines and improved organic search ranking.

Results:

The collaborative efforts of Vandesign and SE Solar resulted in a transformative online presence that significantly surpassed initial goals.

• Enhanced Brand Recognition: The new brand identity has elevated SE Solar's brand visibility within the solar energy sector, attracting a wider audience and fostering brand recognition.
• Improved User Experience: User engagement metrics have skyrocketed. Website visitors spend significantly more time exploring SE Solar's offerings due to the intuitive website design and the wealth of informative content.
• Lead Generation Growth: The number of qualified leads generated through the website has increased dramatically. Potential customers are now able to easily find the information they need, request quotes, and connect with SE Solar for further assistance.
• Top Search Engine Ranking: Vandesign's SEO strategy has propelled SE Solar to top search engine ranking positions for critical industry keywords. This organic growth has significantly reduced dependence on paid advertising and ensured a consistent flow of qualified website traffic.

‍